Imagine Imagination: The Image and Magic of Imagination

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Imagine Imagination: The Image and Magic of Imagination By Rocky Reichman “Imagine a world in which socially responsible and eco-friendly practices actually boost a company’s bottom line,” reads the Cover quote for the Jan. 29, 2007 issue of BusinessWeek. The word imagine is quickly becoming the most popular term used in the business world. “Imagine it” is a phrase favored by investors and entrepreneurs alike. Loved by corporate managers and chief executives. “Imagine it” means to think creatively and form a mental image of something. “Picture it.” Imagination (noun form) ...

October 16, 2010

Words Get New Meanings: Is that Awesome or Aweful?

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The Etymology of the word Awesome   By Rocky Reichman     “Awesome!”   Today this word is synonymous with cool. It’s used to describe something as exciting or special. “That new video game is awesome.”   But this isn’t what awesome really is. Awe means “fear, respect.” It’s describes someone or something that is “revered and feared,” not “cool” or “hot.” At least that’s what it used to mean. Check old literature. Read the Bible. The first testament uses the word “awe” often, denoting god or some higher figure. Is the bible calling anyone or anything “cool”? No way! It’s using the traditional definition of awesome, to describe something as feared or respected. Here’s the etymology of awesome ...

October 19, 2009

The Etymology of Begging the Question

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Begging the Question: Do I know what it is, what about you, do you know what it is?   By Rocky Reichman     When you Google begging the question, you get 10,100,000 results (interestingly, the more common [and commonly listed in dictionaries] beg the question only brings half that many.) After checking Webster’s New World Dictionary, I discovered that begging the question means either “to use an argument that assumes as proved the very thing one is trying to prove, or, loosely, to evade the issue.”     In short, begging the question is when someone tries to avoid, or get out of, the question. The origin of the phrase begging the question is for certain, ...

October 19, 2009

Etymology of Logline

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By Rocky Reichman       “What is a logline?” asks Mr. Stevens, a professor of English and a former teacher of mine. platitude   A logline is a brief, one-sentence synopsis of something. (Not to be confused with the more commonly occurring long line, which is a completely different word). While the word itself is not commonly used, it has multiple, very important usages in everyday society.   In the media and publishing world, writers query book and magazine editors to propose articles for publication. Loglines are an essential part of a writer’s query letter, as it sums up what the writer’s proposed article or book will be about.   And loglines is are even more important in business. ...

October 17, 2009