Etymology of Logline

Posted on: October 17, 2009
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By Rocky Reichman


“What is a logline?” asks Mr. Stevens, a professor of English and a former teacher of mine. platitude

A logline is a brief, one-sentence synopsis of something. (Not to be confused with the more commonly occurring long line, which is a completely different word). While the word itself is not commonly used, it has multiple, very important usages in everyday society.

In the media and publishing world, writers query book and magazine editors to propose articles for publication. Loglines are an essential part of a writer’s query letter, as it sums up what the writer’s proposed article or book will be about.

And loglines is are even more important in business. Venture capitalists willing to invest in start up companies are incredibly busy. Having a thirty-second pitch is no longer recommended, it is necessary. Entrepreneurs seeking capital from investors know they are not going to get enough time to talk about their company or their products in depth. The solution? They develop loglines to summarize what their company does, its products and other financial information.

Loglines make it easier for people like entrepreneurs and writers to explain what they are pitching more easily, whether it is a product or book. And loglines work the other way too. Venture capitalists, editors and other people pressed for time can only take in a limited amount of information. Loglines tell the listener what they need to know quickly and concisely, in one sentence instead of a page. In seconds instead of minutes. it Developing loglines takes time, but with practice it becomes easier. Loglines cannot be avoided. Whether you are in the media, business or any other field, developing these one-sentence. Summaries. Rundowns. Reviews. Call them whatever you like: loglines will help you get your point across quickly–and will make sure people listen to what you have to say.

Think short, think to the point and think quickly. Loglines will lead the way–briefly.


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